Visitors will be attracted by spiritual cultural value and intangible cultural forms that has existed for ages through the generations on the Cham Islands. The intangible culture includes the phonetic system, traditional vocabulary, and proverbs and folk-speech. These feature the characteristics of the Cham Islands, social experiences, work, and the local people’s feelings. Traditional legends and interesting folk stories tell us of the origin of the islands; natural disasters, typhoons and places of interest including streams, islands, and waterfalls. They also tell of the origin of salangane’s nests; and of folk-songs including “Hát Ru, Hát Hò Khoan, Điệu Hò, Lý, Hát Bả Trạo, Múa Đèn” related to the marine lives on the islands. In addition, the festivals and folk games express the diversity of the cultural origins and religion, traditional thought, indigenous life, culinary art, and humanitarian features. Generally speaking, it is the way of the communities to adapt to the natural and social environment to maintain and develop them. It is the intangible culture that features the uniqueness of the culture of the Cham Islands, and the diversity of the Hoi An culture heritage, Quang Nam in particular and the national culture in general.